Services

Six workstreams. One accountable team.

Take one service or combine several — every engagement runs under a dedicated creative director, on one shared pipeline, with one quality bar. No coordinating vendors. No re-briefing.

Strategy

SEO & AEO Strategy

End-to-end search strategy for the AI era. We map how your buyers actually discover solutions — Google, ChatGPT, Perplexity, AI Overviews — and build a content roadmap that earns rankings and citations, not just one of them.

What you get

  • Full search & AI-visibility audit of your domain
  • Keyword and entity research mapped to your funnel
  • Competitor citation analysis: who AI answers cite, and why
  • Quarterly content roadmap with projected impact per cluster
  • Technical & structural recommendations (schema, entities, formats)
  • Quarterly reporting: rankings, AI citations, influenced pipeline
In practice
Ranked and cited We build for both result types — because a growing share of your buyers never see page one at all. See it in the Techstack case →
Production

Premium Content Studio

Expert-interview-driven articles, guides, and landing pages — from brief to published in your CMS. Every piece starts with your product leads, engineers, or customers, so it contains knowledge your competitors can't copy and AI can't generate.

What you get

  • SME interview program — we chase your experts, not you
  • Long-form articles, guides & landing pages, publish-ready
  • Documented voice guide, enforced on every piece
  • Fixed weekly cadence with a shared pipeline
  • Revisions inside 48 hours
  • Direct delivery into your CMS, formatted and linked
In practice
Review-ready, first pass Most clients stop rewriting our drafts by month two — that's the bar the creative director is accountable for. See it in the SE Ranking case →
Recovery

Content Optimization & Refresh

Your existing library is an asset losing value every month it sits untouched. We audit everything you've published, then run a systematic refresh program that recovers decaying rankings and restructures content for AI-answer visibility.

What you get

  • Full content audit: update, merge, redirect, or retire — per URL
  • Prioritized refresh queue by traffic & revenue potential
  • Rewrites for accuracy, depth, and AI-answer structure
  • Internal linking & cluster restructuring
  • Before/after tracking on every refreshed URL
  • Ongoing decay monitoring, quarter over quarter
In practice
Fastest ROI Refreshing pages that already have authority typically moves metrics in weeks, not months — which is why many engagements start here. Request your audit →
Authority

Guest Posting & Digital PR

Placements on high-authority SaaS and industry blogs — outreach, negotiation, writing, and publication handled end to end. Authority your domain can bank on, and third-party mentions the AI models learn your brand from.

What you get

  • Target publication research matched to your positioning
  • Outreach & negotiation, fully managed
  • Senior writers matched to each publication's standards
  • Placements that pass host editors the first time
  • Founder & executive commentary for journalist requests
  • Monthly placement and referring-domain reporting
In practice
90 days from zero media footprint to a working PR engine for a fintech accelerator — placements, press kit, and founder voice included. Read the case →
Distribution

UGC & Community Distribution

Strategic, native presence on Reddit, LinkedIn, and niche communities — the channels your buyers trust and AI models learn from. Non-promotional by design: we earn a voice in the rooms where your category is discussed, instead of shouting into them.

What you get

  • Community mapping: where your category is actually discussed
  • Platform-native content & participation strategy
  • Ongoing posting and thread participation, done properly
  • Reputation monitoring across key communities
  • Coordination with your content calendar for amplification
  • Monthly share-of-voice reporting
Why now
AI reads Reddit Community threads are among the most-cited sources in AI answers for "best X" and comparison queries — presence there is AEO. Book a call to map your communities →
Voice

Social Content & Messaging

A sustained executive and brand voice on LinkedIn: positioning, content calendar, and ghostwritten posts your leadership will approve without rewriting. Built from real interviews with your executives — their ideas, our craft.

What you get

  • Executive positioning & messaging framework
  • Monthly content calendar per voice
  • Ghostwritten posts from short recorded interviews
  • Brand-page content aligned with your campaigns
  • Engagement guidance for comments & DMs
  • Monthly reach & follower-quality reporting
In practice
30 min → 1 month One short interview per executive per month is all the input we need to keep their voice active and consistent. Book a call →
How teams combine them

Most clients don't buy a service. They buy an outcome.

Your creative director scopes the mix in the first call and rebalances it every quarter as results come in. Three common starting points:

Outcome 01

Own your category in AI answers

SEO & AEO Strategy + Content Studio + UGC Distribution — the content AI cites, plus presence on the platforms it learns from.

Outcome 02

Revive a plateaued blog

Optimization & Refresh + Content Studio — recover the rankings you've lost, then fill the gaps that competitors own.

Outcome 03

Build authority from zero

Guest Posting & PR + Social Messaging — third-party credibility and executive voice, working the same narrative.

Not sure which mix fits your team?

Book a 30-minute call — we'll scope it together and give you an honest read on where to start, even if the answer is "not everything at once."

Book a strategy call