150+ high-authority guest articles — without an in-house editorial team
The challenge
SE Ranking needed a steady stream of expert-level guest content across leading SaaS blogs — each publication with its own editorial standards, audience, and voice. Building an internal team for it meant hiring and quality-controlling a function outside their core marketing motion.
The approach
Writescape became their external editorial desk: topic research aligned with SE Ranking's positioning, senior writers matched to each target publication's standards, and a review process tight enough that drafts passed host-blog editors the first time.
The results
A repeatable placement pipeline the marketing team plans around each quarter — 150+ articles live, new referring domains banked every month, and zero editorial management load on the in-house team.
I've been working with Writescape for a year on content creation, and it's always a pleasure! They consistently ensure that each piece is well-researched, aligned with the brief, and delivered on time. Before writing, they take the time to conduct in-depth research, which results in accurate and insightful content.
Kateryna BoikoSenior Content Manager, SE RankingWritescape is one of those partners who make an editor's job easy. When a topic lands on their desk, they take it seriously — digging into the research, covering every angle the brief asked for, and often catching things we hadn't even thought to include. Deadlines were never a question: the piece showed up when it was supposed to, in excellent shape, with the correct format and an easy-to-read structure. And when I had feedback or wanted to change direction, they took it in stride and used it to make the work better.
Nataliia LobasContent Manager, SE Ranking