A startup accelerator based in Florida that helps fintech startups build MVPs, find investor matches, and cover their need for specialized talent.
The problem
The client wanted to redefine the business into a new model. The idea was still in development, with zero media visibility and no presence on the website.
When launching a new vertical — especially in fintech — visibility is not optional. You need:
- a clear story
- fast content execution
- targeted media relationships
- and a process you can scale
With the right structure, even a brand-new business unit can build meaningful authority fast.
To warm up awareness to this unit, it was crucial to launch a PR campaign within 3 months and secure placements in top-tier media outlets. The other focus was to help the founder support their visa process, and prepare the groundwork for a larger-scale launch of this new direction.
The Solution
We started with the fundamentals:
1️⃣ Build the narrative
We developed a content plan tailored to the specifics of the new vertical and the topics most relevant to the target audience. It was based on:
- the specifics of the new accelerator model
- industry-relevant themes for fintech audiences
- the founder’s unique angle and expertise
2️⃣ Align priorities with stakeholders
We collected custom background materials from the founder and their partners — success stories, investment theses, product frameworks, and differentiators.
3️⃣ Create a repeatable PR workflow
Together with a niche PR specialist, we set up a rapid production & outreach process:
- pitch development
- article writing
- media targeting
- rolling publication pipeline
Results
Within 90 days, the new accelerator went from invisible to recognized in the fintech community:
✨ 10 publications across tier 1, tier 2, and tier 3 fintech media
🎙 Founder interview published by a respected industry outlet
🏅 Invitation to serve as a jury member at a fintech competition
The result wasn’t just PR for PR’s sake — it became a foundational layer for:
- investor-facing credibility
- U.S. immigration support
- a stronger launch narrative
- long-term brand visibility
Credits
This project was delivered with the support of XPR.Group — a public relations group focused on achieving your company's business results.